These days everything — and everyone — is online! Get a close look at digital marketing, explaining its importance, strategies, and role in the modern business landscape. This course explores the fundamental concepts, strategies, and tools needed to navigate the digital landscape and effectively promote products, services, and brands in today’s interconnected online environment. Gain expertise in the development of marketing strategies and learn how to leverage social media networks to push business growth.
Explore concepts and strategies of digital marketing daily including:
- e-Reputation
- Segmentation, Targeting, Positioning
- Targeting Workshop
- Marketing Mix & Branding Workshop
- Website & SEO
- Social Media Workshop
- Street Marketing (outdoor course)
- Budgeting Digital Marketing
- CRM & Relationship Marketing
- Marketing Strategy
- Online Reviews Workshop
- Marketing Agencies Workshop
- Right & Wrong Marketing Strategies
Check out our amazing students’s video projects: