Advertising, Marketing & Popular Culture

From sports stars selling SUVs to pop singers selling soda, advertising and marketing is a huge part of our culture. Sure, it is essential to business, but it also reflects our society. How do advertisers and marketers determine the best way to influence consumers? What campaigns are the most effective? What new trends is technology creating? If you’re planning on influencing others through advertising, public relations or marketing, understanding these concepts will be essential. Get a head start!

Entrepreneurial Excellence – From Initial Concept to the Final Product

Launching your own company isn’t for everyone. Only the most daring, determined types need apply, but if you have what it takes, you’ll be in the same league as Facebook founder Mark Zuckerberg, or Google guys Larry Page and Sergey Brin. If you’re ready to develop your own startup, this course could be your first step on the road to success! You’ll create a business plan, hoping to cash in on your innovation and creativity. Research your market, work up a template to put your plan into action, and let your inner entrepreneur take command.

Sports Management

Interested in managing professional teams, professional leagues such as the NFL, NBA, MLB or NHL, colleges, or sports marketing firms? A professional sports agent handles the business and legal deals for professional athletes, negotiates contracts and helps athletes manage their money. This course is an overview of basic management principles as they relate to the sports-related enterprises. Learn about a variety of marketing techniques and approaches to develop effective and comprehensive sports marketing plans. Review case studies to determine why some teams succeed and why some fail. This class provides sports minded students with a head for business insight to the world of athletics.

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